Notes 6-10

6. Segmental analysis

Reported contributions by operating sector were as follows:


 
 
 
 
Six months
ended
30 June
2009
£m
Six months
ended
30 June
2008
£m

Year ended
31 December
2008
£m
Revenue
Advertising and Media Investment Management

1,644.4

1,521.3

3,329.5
Consumer Insight2 1,123.8 486.5 1,301.8
Public Relations & Public Affairs 403.4 356.1 752.3
Branding & Identity, Healthcare and Specialist Communications 1,117.1 975.2 2,093.3
  4,288.7 3,339.1 7,476.9

Headline PBIT1
     
Advertising and Media Investment Management 167.2 242.6 581.3
Consumer Insight2 68.6 49.3 147.6
Public Relations & Public Affairs 46.6 57.2 124.9
Branding & Identity, Healthcare and Specialist Communications 59.8 104.3 264.4
  342.2 453.4 1,118.2

Headline PBIT margin
% % %
Advertising and Media Investment Management 10.2 15.9 17.5
Consumer Insight2 6.1 10.1 11.3
Public Relations & Public Affairs 11.6 16.1 16.6
Branding & Identity, Healthcare and Specialist Communications 5.4 10.7 12.6
  8.0 13.6 15.0
Total assets
Advertising and Media Investment Management

9,805.2

9,726.8

12,034.5
Consumer Insight2 3,528.0 1,124.0 3,830.0
Public Relations & Public Affairs 1,526.6 1,408.4 1,583.3
Branding & Identity, Healthcare and Specialist Communications 4,349.4 3,801.3 4,324.3
Segment assets 19,209.2 16,060.5 21,772.1
Unallocated corporate assets3 1,226.9 1,350.2 2,691.2
  20,436.1 17,410.7 24,463.3
1
Headline PBIT is defined in note 19.
2
Consumer Insight was previously reported as Information, Insight & Consultancy.
3
Unallocated corporate assets are corporate income tax recoverable, deferred tax assets and cash and short-term deposits.

The operating sector disciplines above are the basis on which the Group reports its primary information.

Reported contributions by geographical area were as follows:


 
 
 
 
Six months
ended
30 June
2009
£m
Six months
ended
30 June
2008
£m

Year ended
31 December
2008
£m
Revenue
United Kingdom
509.3 450.2 954.2
North America2 1,542.2 1,189.7 2,603.2
Western Continental Europe3,4 1,131.3 832.4 1,879.1
Asia Pacific, Latin America,
Africa & Middle East and Central & Eastern Europe4

1,105.9

866.8

2,040.4
  4,288.7 3,339.1 7,476.9

Headline PBIT1
     
United Kingdom 50.1 58.2 124.1
North America2 148.0 187.4 438.3
Western Continental Europe3,4 61.1 106.5 247.0
Asia Pacific, Latin America,
Africa & Middle East and Central & Eastern Europe4

83.0

101.3

308.8
  342.2 453.4 1,118.2

Headline PBIT margin
% % %
United Kingdom 9.8 12.9 13.0
North America2 9.6 15.8 16.8
Western Continental Europe3,4 5.4 12.8 13.1
Asia Pacific, Latin America,
Africa & Middle East and Central & Eastern Europe4

7.5

11.7

15.1
  8.0 13.6 15.0
1
Headline PBIT is defined in note 19.
2
North America includes the US with revenue of £1,454.6 million (period ended 30 June 2008: £1,114.6 million; year ended 31 December 2008: £2,444.7 million) and headline PBIT of £137.5 million (period ended 30 June 2008: £178.6 million; year ended 31 December 2008: £411.0 million).
3
Western Continental Europe includes Ireland with revenue of £21.4 million (period ended 30 June 2008: £21.4 million; year ended 31 December 2008: £41.3 million) and headline PBIT of £1.2 million (period ended 30 June 2008: £4.2 million; year ended 31 December 2008: £8.0 million).
4
The Group previously reported Continental Europe as a geographic segment. Western Continental Europe is now reported separately, with Central & Eastern Europe included with Asia Pacific, Latin America, Africa & Middle East. Comparative figures have been restated accordingly.