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Notes 6-10

For the half year ended 30 June 2008

6. Segmental analysis

Reported contributions by operating sector were as follows:

Six months
ended
30 June
2008
£m
Six months
ended
30 June
2007
£m
Year ended
31 December
2007
£m
Revenue      
Advertising and
Media Investment Management
1,521.3 1,364.4 2,871.3
Information, Insight & Consultancy 486.5 431.8 905.4
Public Relations & Public Affairs 356.1 313.0 641.4
Branding & Identity, Healthcare
and Specialist Communications
975.2 811.8 1,767.8
3,339.1 2,921.0 6,185.9
       
Reported operating profit      
Advertising and
Media Investment Management
203.9 157.4 384.4
Information, Insight & Consultancy 45.5 39.8 99.2
Public Relations & Public Affairs 54.3 43.7 101.7
Branding & Identity, Healthcare
and Specialist Communications
74.1 78.6 219.4
377.8 319.5 804.7
       
Headline PBIT1      
Advertising and
Media Investment Management
242.6 201.1 466.9
Information, Insight & Consultancy 49.3 42.0 104.3
Public Relations & Public Affairs 57.2 46.0 106.5
Branding & Identity, Healthcare
and Specialist Communications
104.3 94.0 250.3
453.4 383.1 928.0
       
Headline PBIT margin % % %
Advertising and
Media Investment Management
15.9 14.7 16.3
Information, Insight & Consultancy 10.1 9.7 11.5
Public Relations & Public Affairs 16.1 14.7 16.6
Branding & Identity, Healthcare
and Specialist Communications
10.7 11.6 14.2
13.6 13.1 15.0

1 Headline PBIT is defined in note 19.

The operating sector disciplines above are the basis on which the Group reports its primary information.

Reported contributions by geographical area were as follows:

Six months
ended
30 June
2008
£m
Six months
ended
30 June
2007
£m
Year ended
31 December
2007
£m
Revenue      
UK 450.2 430.4 890.3
North America 1,189.7 1,111.6 2,266.7
Continental Europe 929.4 771.6 1,657.4
Asia Pacific, Latin America,
Africa & Middle East
769.8 607.4 1,371.5
3,339.1 2,921.0 6,185.9
       
Headline PBIT1      
UK 58.2 47.5 107.1
North America 187.4 175.8 391.5
Continental Europe 122.9 90.2 223.0
Asia Pacific, Latin America,
Africa & Middle East
84.9 69.6 206.4
453.4 383.1 928.0
       
Headline PBIT margin % % %
UK 12.9 11.0 12.0
North America 15.8 15.8 17.3
Continental Europe 13.2 11.7 13.5
Asia Pacific, Latin America,
Africa & Middle East
11.0 11.5 15.0
13.6 13.1 15.0

1 Headline PBIT is defined in note 19.