Our programmes train civil servants to use communications to deliver public policy effectively

Communication is one of the key levers that governments can use to deliver their policies, along with control (regulation and legislation), incentives (tax and subsidies) and design. We run Executive Education programmes that build the capability of governments to deliver communications that are strategic, effective and accountable.

 

Oxford University

We train future leaders at the University of Oxford on communications for behaviour change.

The ability to develop, commission, manage and evaluate communication programmes is part of the core skillset for policymakers to be effective in the modern world.

We teach a module on Communications for Public Policy on the Masters of Public Policy (MPP) Programme at the Blavatnik School of Government, University of Oxford. This compulsory module trains future leaders from over 50 countries to use communications for behaviour change as part of the policy mix. Each year, it covers behavioural approaches to public policy and the cycle of integrated communications.

Read more about the Master of Public Policy.

National University of Singapore

Our Executive Education Programmes train civil servants to use communications to deliver public policy effectively.

We run Executive Education programmes that build the capability of governments to deliver communications that is strategic, effective and accountable.

WPP teaches a four-day Executive Education Programme with the Lee Kuan Yew School of Public Policy, Asia’s leading public policy institute. The Programme trains civil servants to develop, commission, manage and evaluate high-impact communication and research. It includes the opportunity to work on a live brief in a WPP agency, mentored by senior agency leaders.

Read more about the Executive Education programme at LKYSPP.

Further Information

To discuss further, please contact Sean Larkins, Director of Consulting & Capability.