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The future of communications in public policy

'We are seeing a paradigm shift'

Dr Michelle Harrison, CEO of WPP's Government and Public Sector Practice, discusses the changing role of communications in policymaking and public service delivery.
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We are seeing a paradigm shift. Communications is increasingly embedded throughout the policy cycle - it is part of the policy mix alongside regulation and taxation. Policymakers want to govern in partnership with citizens, which means helping them to understand why small changes in their everyday behaviours will lead to better social outcomes.
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