Research and strategy

Public Opinion

Understanding public sentiment and attitudes is critical to effective policymaking and communication. Our research helps governments to understand and track citizens' awareness and opinions on key issues. WPP companies TNSMillward Brown and IMRB are world leaders in market research, taking the pulse of public opinion daily in over 80 markets. Our 500+ dedicated social researchers use the latest methodologies to conduct complex social surveys, using innovative techniques to access hard-to-reach groups.