Media Investment (Planning and Buying)
WPP helps governments to invest their advertising budgets to get the best value for taxpayers. Our specialist media planners design campaigns with the optimal mix of channels and audiences to meet campaign objectives. GroupM, WPP’s media group, is the largest media buyer in the world. Our government clients benefit from this collective buying power with highly competitive media prices. GroupM plans and buys media in over 90 countries worldwide across every channel – TV, radio, outdoor, cinema, digital display, search, video, mobile, sponsorship and more.