Campaigns

Hard-to-Reach Audiences

Governments’ priority audiences can often be difficult to reach via traditional campaigns or research because of low income, lack of access to media or lifestyle. Yet reach is transforming as mobile technology penetrates even the most remote areas.

WPP has unparalleled capability to reach audiences around the world. We use a range of methods - from media to large-scale field forces that travel the most remote regions - to ensure that communications is culturally and technologically appropriate.