Digital Government

We create digital government experiences that engage citizens and make public services more efficient and effective.

Public services must transform to meet citizens’ rising expectations of digital experiences. Digital can also make public services cheaper, deliver better social and policy outcomes, and increase engagement between citizens and their states.

By applying the techniques of successful marketers and eCommerce businesses, digital can and should deliver more than efficiency savings for governments. It can improve outcomes by supporting behaviour change and ensuring that the right people access the right services at the right times. And it can improve trust and engagement between citizens and the public services and institutions that their taxes pay for.

What we do:

We create digital government experiences that engage citizens and make public services more efficient and effective. This includes:

- Creating digital experiences including websites, apps, eCRM systems and social media channels

- Research, data analytics and testing to understand and optimize digital experiences

- Communication and marketing to support channel shift by increasing usage and uptake of online services

- Strategy and technology consulting around digital transformation including business planning, technology selection and organisation design

Our Approach

Our approach to digital public services draws on our work with governments worldwide and the best thinking from digital marketing and eCommerce.

We believe that the future of digital public services is personalised brand experiences, a model we call ‘me.gov.’ We see four key transitions to reach me.gov:

 

Download me.gov

me.gov

me.gov

At each stage in the journey of digital transformation we see governments becoming more sophisticated in how they seek to engage with their citizens online and a growing sense of ambition. Digital public services will use communication and marketing techniques to cut costs whilst improving outcomes. This report describes the four key transitions to reach me.gov and offers guidance on how to achieve them.

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