So we help governments worldwide to fulfil their missions by developing creative communications built on rigorous research.
What we do
We work with policymakers and communicators to help tackle the key challenges facing governments today:
Our programmes drive long-term, sustainable changes in citizen behaviour that reduce demand for public services. More about behaviour change
We help position states, regions and cities with international audiences to attract trade, investment and tourism for economic growth. More about destination marketing
We create digital government experiences that engage citizens and make public services more effective and efficient. More about digital government
Our programmes ensure that public sector organisations have access to the people and skills needed to serve the public effectively. More about recruitment
We work with government communication leaders to build high-performing organisations with the required people, skills, tools and processes to engage citizens in the modern world. More about capability consulting
How we do it
WPP’s Government & Public Sector Practice drives excellence and innovation for our public sector clients globally supporting them through:
Identifying the best people and teams to meet specific client challenges
Leading multi-disciplinary teams to deliver integrated programmes and campaigns
Sharing best practice across countries and sectors, training the next generation of leaders
Investing in the ideas and tools that will shape the future of government communication
A global team
Through our global team and regional hubs, the Practice is a gateway to WPP’s 179,000 people in 111 countries.
The Practice team can partner with public sector clients in any of the 111 countries in which WPP has agencies. We are headquartered in London with regional Hubs for Australia and New Zealand, EU Institutions (Brussels), Middle East and North Africa, Singapore, and UK. Our specialist Communications for Development hub is based in Nairobi, Kenya.
Communications for Development (C4D) refers to the use of two-way communication within development processes. It can encompass social, community and individual behaviour change communications, advocacy and social mobilization. Our hub in Nairobi, Kenya brings together WPP agencies’ expertise in C4D across sub-Saharan Africa, South Asia and other developing countries.