We believe that public policy cannot be delivered successfully without effective communication.

So we help governments worldwide to fulfil their missions by developing creative communications built on rigorous research.

What we do

We work with policymakers and communicators to help tackle the key challenges facing governments today:

Behaviour change

Our programmes drive long-term, sustainable changes in citizen behaviour that reduce demand for public services.
More about behaviour change

Destination marketing

We help position states, regions and cities with international audiences to attract trade, investment and tourism for economic growth.
More about destination marketing

Digital government

We create digital government experiences that engage citizens and make public services more effective and efficient.
More about digital government


Our programmes ensure that public sector organisations have access to the people and skills needed to serve the public effectively.
More about recruitment

Capability consulting

We work with government communication leaders to build high-performing organisations with the required people, skills, tools and processes to engage citizens in the modern world.
More about capability consulting

How we do it

WPP’s Government & Public Sector Practice drives excellence and innovation for our public sector clients globally supporting them through:


Identifying the best people and teams to meet specific client challenges


Leading multi-disciplinary teams to deliver integrated programmes and campaigns


Sharing best practice across countries and sectors, training the next generation of leaders


Investing in the ideas and tools that will shape the future of government communication

A global team

Through our global team and regional hubs, the Practice is a gateway to WPP’s 179,000 people in 111 countries.

More about our team and locations

Our services

WPP is a world leader in research, marketing and communication services. Our agencies work with governments and public sector organisations in over 75 countries, providing services including:
  • Social research
  • Communication research and testing
  • Communication strategy
  • Advertising
  • Public relations and media relations
  • Public affairs and advocacy
  • Content production
  • Media investment (planning and buying)
  • Digital and technology consultancy
  • Branding and design
  • Media and social media monitoring
  • Programme and campaign evaluation
  • Crisis management and crisis preparedness
  • Capability-building, training
  • Organisational design and development
  • Strategic consulting
Find out more about WPP, our agencies, our approach to sustainability and our history.
The Practice team can partner with public sector clients in any of the 111 countries in which WPP has agencies. We are headquartered in London with regional Hubs for Australia and New Zealand, EU Institutions (Brussels), Middle East and North Africa, Singapore, and UK. Our specialist Communications for Development hub is based in Nairobi, Kenya.



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