WPP Press Releases

WPP Press Releases http://www.wpp.com Sat, 11 Feb 2012 00:08:31 GMT News and resources for journalists, including special features, background materials, images and press office contacts <![CDATA[Study reveals China’s microblog phenomenon increases frequency, speed of crises]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b880b8032-57ef-4d97-a995-9e2f3d3b36ea%7d Thu, 09 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b880b8032-57ef-4d97-a995-9e2f3d3b36ea%7d <![CDATA[Tenthavenue to acquire Wisereach, a leading mobile marketing agency in China]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7beacd8d32-2ff0-4ef7-8d96-8dc195109e3e%7d Thu, 09 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7beacd8d32-2ff0-4ef7-8d96-8dc195109e3e%7d <![CDATA[XM Asia to acquire a stake in PT Magnivate Group, a digital agency in Indonesia]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b1464fb2b-9b72-4b04-a7ce-a1256449347d%7d Thu, 09 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b1464fb2b-9b72-4b04-a7ce-a1256449347d%7d <![CDATA[Ogilvy & Mather APAC scores a perfect 10 in Campaign’s Agency Report Card]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b14aa6d5b-3cef-44ab-9c3c-43809673785b%7d Wed, 08 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b14aa6d5b-3cef-44ab-9c3c-43809673785b%7d <![CDATA[MEC boosts its digital, social and mobile teams with three new appointments]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bbd92d09f-42dc-4747-b57b-24fc7ab6f25b%7d Tue, 07 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bbd92d09f-42dc-4747-b57b-24fc7ab6f25b%7d <![CDATA[Kantar Media Insights: Which Super Bowl ads scored the highest audience?]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7ba4566844-4810-4d3d-9fe9-878f1e49ae77%7d Mon, 06 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7ba4566844-4810-4d3d-9fe9-878f1e49ae77%7d <![CDATA[Subway assigns U.S. digital duties to MediaCom]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b89b6390f-6d53-481d-85f4-330e7aeb9c62%7d Mon, 06 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b89b6390f-6d53-481d-85f4-330e7aeb9c62%7d <![CDATA[Cohn&Wolfe-impactasia scoops Gold award for "Silver Ribbon" campaign]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b46fb2d8c-d200-446c-b85e-05e6ef65da20%7d Fri, 03 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b46fb2d8c-d200-446c-b85e-05e6ef65da20%7d <![CDATA[Consumers use Out of Home media as sign-post to mobile content]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b13fe6d30-aec9-4749-9d86-cff1847055ec%7d Fri, 03 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b13fe6d30-aec9-4749-9d86-cff1847055ec%7d <![CDATA[MEC is the new media agency of Lavazza]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b88d88c1e-e17e-49b4-a073-eae335b8a2dd%7d Thu, 02 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b88d88c1e-e17e-49b4-a073-eae335b8a2dd%7d <![CDATA[MEC lands new analytics and insight leader]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc9ccd9a0-2507-4f8c-9dce-5acbaafdb451%7d Thu, 02 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc9ccd9a0-2507-4f8c-9dce-5acbaafdb451%7d <![CDATA[Feeling The Pinch tracking study released by The Futures Company]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b639e8181-fba2-4dd4-bed0-116834437773%7d Wed, 01 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b639e8181-fba2-4dd4-bed0-116834437773%7d <![CDATA[Jane Zhang appointed Director of Government Relations at Burson-Marsteller China]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b0c4eeb90-59ac-4be9-b481-1420bcbc94b5%7d Wed, 01 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b0c4eeb90-59ac-4be9-b481-1420bcbc94b5%7d <![CDATA[Three further hires complete management line in Indonesia]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bfa14fbc9-dcd2-41b7-916b-909a102d6c28%7d Wed, 01 Feb 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bfa14fbc9-dcd2-41b7-916b-909a102d6c28%7d <![CDATA[Kantar Media reports digital coupon events grew 12.3% in 2011]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bad52641e-3206-4ad3-8a3f-5865eb0ad246%7d Tue, 31 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bad52641e-3206-4ad3-8a3f-5865eb0ad246%7d <![CDATA[Millward Brown and Affectiva deliver new way to test emotional responses to ads]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b9acf2ec9-2a45-4fa4-8f43-d203e6dbdddd%7d Mon, 30 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b9acf2ec9-2a45-4fa4-8f43-d203e6dbdddd%7d <![CDATA[P. Miles Young, Ogilvy CEO, elected Chair of U.S.-Pakistan Business Council]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b44549403-a86d-448d-99c5-669b4bdaf649%7d Mon, 30 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b44549403-a86d-448d-99c5-669b4bdaf649%7d <![CDATA[Global corporate reputation index finds major brands lag citizenship qualities]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bad935886-2b3d-45ff-8077-e3d9a6e8aadf%7d Fri, 27 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bad935886-2b3d-45ff-8077-e3d9a6e8aadf%7d <![CDATA[JWT names Ron Magliocco Global Business Director, Shopper Marketing]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7ba951b349-8838-4140-a5fd-a06bb20f972e%7d Fri, 27 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7ba951b349-8838-4140-a5fd-a06bb20f972e%7d <![CDATA[Ogilvy & Mather Delhi wins back Incredible India]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b02cbd777-2c73-48aa-a5e9-114d27eac206%7d Fri, 27 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b02cbd777-2c73-48aa-a5e9-114d27eac206%7d <![CDATA[Adweek names Maxus U.S. Media Agency of the Year]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b673fc01b-787f-487d-b9e4-271e9b1151d1%7d Thu, 26 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b673fc01b-787f-487d-b9e4-271e9b1151d1%7d <![CDATA[Cohn & Wolfe INFUSE to provide cross-cultural market insights and communications]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7ba3a6803a-f4b5-4d5c-8bd7-17ffeff00763%7d Thu, 26 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7ba3a6803a-f4b5-4d5c-8bd7-17ffeff00763%7d <![CDATA[GroupM strengthens management structure]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bf87c9906-8dee-4187-934b-2e5cb2d00c6f%7d Thu, 26 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bf87c9906-8dee-4187-934b-2e5cb2d00c6f%7d <![CDATA[JWT London unveils new leadership model]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc8d2ee6c-77b1-450c-9a31-74f77c174222%7d Thu, 26 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc8d2ee6c-77b1-450c-9a31-74f77c174222%7d <![CDATA[Shalmor Avnon Amichay/Y&R acquires majority stake in Union Media, in Israel]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b8b9fa265-370c-48a2-9dd4-93c68b89f25c%7d Thu, 26 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b8b9fa265-370c-48a2-9dd4-93c68b89f25c%7d <![CDATA[JWT acquires majority stake in Jordanian marketing communications company]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bdec7b10e-509f-4204-bfa7-ff2b1fdf2e89%7d Wed, 25 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bdec7b10e-509f-4204-bfa7-ff2b1fdf2e89%7d <![CDATA[WPP to acquire majority stake in 41?29! Media, a digital agency in Turkey]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bf17745e7-82d7-47b5-82a3-d31aad5eb820%7d Tue, 24 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bf17745e7-82d7-47b5-82a3-d31aad5eb820%7d <![CDATA[The PBN Company merges with Hill+Knowlton Strategies]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b2e7980ea-4b58-475d-8d9e-e443fad430ae%7d Mon, 23 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b2e7980ea-4b58-475d-8d9e-e443fad430ae%7d <![CDATA[The PBN Company merges with Hill+Knowlton Strategies]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bade71f77-b760-4ad0-9db7-5ba5f428963c%7d Mon, 23 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bade71f77-b760-4ad0-9db7-5ba5f428963c%7d <![CDATA[Burson-Marsteller agrees to acquire majority stake in Pohjoisranta Oy in Finland]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb65604d1-542c-44bc-9c87-7c00eea91593%7d Fri, 20 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb65604d1-542c-44bc-9c87-7c00eea91593%7d <![CDATA[Chinese New Year offers fast track growth for brands and retailers]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b0dea983e-127c-4667-b87a-fb6426ce6fe9%7d Fri, 20 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b0dea983e-127c-4667-b87a-fb6426ce6fe9%7d <![CDATA[Brian McCarter joins Ogilvy & Mather as Global Brand Management Head of Planning]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b6da7acb7-ca75-45a4-9d19-01fd911c02c6%7d Thu, 19 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b6da7acb7-ca75-45a4-9d19-01fd911c02c6%7d <![CDATA[Landor Associates to bring Queen Elizabeth Prize for Engineering to life]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bd3c69a57-90bc-48f1-ab62-e5798cde5f66%7d Thu, 19 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bd3c69a57-90bc-48f1-ab62-e5798cde5f66%7d <![CDATA[Emmy & Peabody award-winning journalist Betsy Stark joins Ogilvy PR]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b1bab3569-4eba-4c05-8719-aae1f2993d12%7d Wed, 18 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b1bab3569-4eba-4c05-8719-aae1f2993d12%7d <![CDATA[Ogilvy & Mather takes stake in DTDigital in Australia]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b2a09aacf-2c24-4a5d-ac8a-4264d619a3bd%7d Wed, 18 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b2a09aacf-2c24-4a5d-ac8a-4264d619a3bd%7d <![CDATA[Ogilvy appoints Katryna Mojica to head Indonesia operation]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb11b158f-354e-4911-aec1-4daea50dd9ae%7d Wed, 18 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb11b158f-354e-4911-aec1-4daea50dd9ae%7d <![CDATA[Ogilvy buys 33.3% stake in DTDigital to expand offering in Australia]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7baec5b02c-0f78-4941-8101-962dd764481c%7d Wed, 18 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7baec5b02c-0f78-4941-8101-962dd764481c%7d <![CDATA[The Store launches "The Shopper Marketing Store" website]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b4be95850-44d7-4df0-951b-76132624a09c%7d Wed, 18 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b4be95850-44d7-4df0-951b-76132624a09c%7d <![CDATA[Kantar Media reports Super Bowl spending reached $1.72bn over the past 10 years]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bf54aa397-4963-418e-8433-5399bc1368ed%7d Tue, 17 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bf54aa397-4963-418e-8433-5399bc1368ed%7d <![CDATA[Kantar Media to acquire CIC, leading social media research and consulting agency]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b88aa1c64-0b99-4676-9976-04ce0574874a%7d Tue, 17 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b88aa1c64-0b99-4676-9976-04ce0574874a%7d <![CDATA[Ogilvy Public Relations appoints Nicolas Acker to Brussels office]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b469046ad-b42b-4af3-a4d0-db4ce60ece56%7d Mon, 16 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b469046ad-b42b-4af3-a4d0-db4ce60ece56%7d <![CDATA[OgilvyAction™ launches in New Zealand]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b7ce016d6-bb49-4adf-bce4-25fa601c21b2%7d Mon, 16 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b7ce016d6-bb49-4adf-bce4-25fa601c21b2%7d <![CDATA[MEC wins Fitness First]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b17fab0f1-2f1a-49f4-833c-40c188bee16f%7d Thu, 12 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b17fab0f1-2f1a-49f4-833c-40c188bee16f%7d <![CDATA[P&G, Unilever, Wal-Mart & RT-Mart top China’s retail & manufacturing industry]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bbf21b538-107a-475f-81d1-f7ab7068bb0c%7d Thu, 12 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bbf21b538-107a-475f-81d1-f7ab7068bb0c%7d <![CDATA[JWT North America announce appointment of Jeff Benjamin & Mike Geiger]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b94e8c60f-9db8-4a37-b913-0dfa68231f25%7d Wed, 11 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b94e8c60f-9db8-4a37-b913-0dfa68231f25%7d <![CDATA[Millward Brown in partnership with Jim Stengel reveal 50 fastest growing brands]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b8d9e0028-44a3-4203-a136-776d3e04aac4%7d Wed, 11 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b8d9e0028-44a3-4203-a136-776d3e04aac4%7d <![CDATA[Michael Frohlich joins Ogilvy Public Relations]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7be4653be9-16f8-491a-8180-ec0d05459a96%7d Tue, 10 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7be4653be9-16f8-491a-8180-ec0d05459a96%7d <![CDATA[Annual online shopping spend of women in low tier cities]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b32f1f81f-1b25-4aa4-91fe-bb92617de881%7d Tue, 10 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b32f1f81f-1b25-4aa4-91fe-bb92617de881%7d <![CDATA[Kantar to acquire majority stake in Oasis Insights]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b4bcdf95d-8162-4c42-96cb-d54d0b2303d3%7d Tue, 10 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b4bcdf95d-8162-4c42-96cb-d54d0b2303d3%7d <![CDATA[Cannes Lions announces Tham Khai Meng as 2012 Film and Press Jury President]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bd85d332b-957b-4f7a-a432-075c7794b89a%7d Mon, 09 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bd85d332b-957b-4f7a-a432-075c7794b89a%7d <![CDATA[MEC announces Chief Strategy Officer]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b257c4d93-af3f-492e-9b68-54899f9fd1d0%7d Mon, 09 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b257c4d93-af3f-492e-9b68-54899f9fd1d0%7d <![CDATA[Ogilvy & Mather Shanghai appoints multi-awarded Francis Wee as ECD]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b9076f50a-d753-40c1-ae8c-34fefe092c7f%7d Fri, 06 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b9076f50a-d753-40c1-ae8c-34fefe092c7f%7d <![CDATA[David Laloum appointed as new COO at Y&R São Paulo]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bf59dfef9-28b7-4ecd-88d8-f3ab10cb323b%7d Thu, 05 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bf59dfef9-28b7-4ecd-88d8-f3ab10cb323b%7d <![CDATA[Joule launches in France, opens office in Paris]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b66f5cf03-729f-419a-b37d-a60158fc78ac%7d Thu, 05 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b66f5cf03-729f-419a-b37d-a60158fc78ac%7d <![CDATA[Public Apology given by MarketShare to Mindshare and WPP]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb8a00da7-388b-4134-86bb-ed8beb191333%7d Thu, 05 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb8a00da7-388b-4134-86bb-ed8beb191333%7d <![CDATA[Public Apology given by Steve Simpson to Mindshare and WPP ]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b417de27a-3a28-4059-ae1b-6dad5da70f66%7d Thu, 05 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b417de27a-3a28-4059-ae1b-6dad5da70f66%7d <![CDATA[Lauren Crampsie to be new Worldwide Chief Marketing Officer, Ogilvy & Mather]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7be3237354-761a-420a-a236-e13a0c218dc4%7d Wed, 04 Jan 2012 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7be3237354-761a-420a-a236-e13a0c218dc4%7d <![CDATA[Wunderman's Marketing Solutions Center to deliver production & campaign service]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b2d4e45f5-80a9-48c1-a3b0-522a791f9497%7d Wed, 21 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b2d4e45f5-80a9-48c1-a3b0-522a791f9497%7d <![CDATA[GroupM deep dives into digital lives of university students]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bac45c9cd-177e-4324-a6eb-88c19547652c%7d Tue, 20 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bac45c9cd-177e-4324-a6eb-88c19547652c%7d <![CDATA[Ogilvy acquires stake in the leading Chinese advertising agency, Nanjing Yindu]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b259a1db5-382f-4f43-ae21-632c37030232%7d Tue, 20 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b259a1db5-382f-4f43-ae21-632c37030232%7d <![CDATA[Online Video Changes Viewing Behavior, Enhances Marketing Advantage]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b79130981-e94e-433e-b2ef-faaae168904a%7d Tue, 20 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b79130981-e94e-433e-b2ef-faaae168904a%7d <![CDATA[Mindshare Canada names Jodi Kasten Managing Director, Digital]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7ba8dcf727-ce23-4e09-add6-40476fcd6ca6%7d Mon, 19 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7ba8dcf727-ce23-4e09-add6-40476fcd6ca6%7d <![CDATA[Ogilvy India crowned Agency of the Year for third consecutive year]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bcf147076-533c-4a69-a20e-7537ded9e273%7d Fri, 16 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bcf147076-533c-4a69-a20e-7537ded9e273%7d <![CDATA[Lincoln and WPP’s Team Detroit Create Boutique Creative Agency in NYC]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b4f2fda45-25a8-426f-9278-63f83e1459f1%7d Thu, 15 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b4f2fda45-25a8-426f-9278-63f83e1459f1%7d <![CDATA[VML acquires majority stake in digital marketing agency Qais Consulting]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b738855eb-5321-462e-ac37-ffc3384f058d%7d Thu, 15 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b738855eb-5321-462e-ac37-ffc3384f058d%7d <![CDATA[Cohn & Wolfe expands in Southeast Asia with XPR acquisition]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc81b73a2-f58c-4953-ab60-22a31ad5c20a%7d Wed, 14 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc81b73a2-f58c-4953-ab60-22a31ad5c20a%7d <![CDATA[Cohn & Wolfe has agreed to acquire majority stake in XPR in Southeast Asia]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7baa9f71ad-7964-4965-950e-4fce99224192%7d Wed, 14 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7baa9f71ad-7964-4965-950e-4fce99224192%7d <![CDATA[GCI Health continues significant growth through opening of Chicago office]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b5a1953b7-0719-493d-b2aa-b7de0508f01a%7d Wed, 14 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b5a1953b7-0719-493d-b2aa-b7de0508f01a%7d <![CDATA[Internet addiction sets in, BRICs countries benefit from online confidence boost]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b48ab1610-b46a-4b12-b351-549866d5d8ee%7d Wed, 14 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b48ab1610-b46a-4b12-b351-549866d5d8ee%7d <![CDATA[Ogilvy Asia Pacific sweeps Agency of the Year Awards 2011]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b9b0f6a93-cbde-4421-94f3-01d7c7383ad4%7d Wed, 14 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b9b0f6a93-cbde-4421-94f3-01d7c7383ad4%7d <![CDATA[BrandZ Top 50 Most Valuable Chinese Brands 2012]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b1c79967e-f3d6-4847-8cc3-600e5afb30ef%7d Tue, 13 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b1c79967e-f3d6-4847-8cc3-600e5afb30ef%7d <![CDATA[Christine Jones Appointed CEO and Market Leader for Burson-Marsteller Australia]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b86b79997-ba11-4222-aded-9421bbf65451%7d Tue, 13 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b86b79997-ba11-4222-aded-9421bbf65451%7d <![CDATA[JWT Shanghai wins China's Agency of the Year]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b90112895-1ddd-4311-97c7-49188959cb21%7d Tue, 13 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b90112895-1ddd-4311-97c7-49188959cb21%7d <![CDATA[Ogilvy PR agrees to acquire Mind Resource]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b2d6b4ea4-21fd-4ca1-8e25-c9dcbd8d01aa%7d Tue, 13 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b2d6b4ea4-21fd-4ca1-8e25-c9dcbd8d01aa%7d <![CDATA[WPP agrees to acquire majority stake in Mind Resource]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bdc8429a9-fdf5-408e-96f8-08e537ba422c%7d Tue, 13 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bdc8429a9-fdf5-408e-96f8-08e537ba422c%7d <![CDATA[Interactive Argos store pops up in Paddington]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bbd23283e-c1fc-4b0b-8d3a-8ef859721855%7d Mon, 12 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bbd23283e-c1fc-4b0b-8d3a-8ef859721855%7d <![CDATA[Matt Stafford named Burson-Marsteller Hong Kong CEO & Market Leader]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc0228da1-4435-4f88-a6a0-aefff7b590ff%7d Mon, 12 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc0228da1-4435-4f88-a6a0-aefff7b590ff%7d <![CDATA[Millward Brown reveals digital predictions for 2012]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bfe8322da-0228-4225-860a-7a9cd29cd3e7%7d Fri, 09 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bfe8322da-0228-4225-860a-7a9cd29cd3e7%7d <![CDATA[Martin Roll and Hoh Kim join Burson-Marsteller Global Strategy Team]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b47f73ff6-e0bc-4fd5-a62a-8764648531c0%7d Thu, 08 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b47f73ff6-e0bc-4fd5-a62a-8764648531c0%7d <![CDATA[David Zhao appointed Executive Vice President, Burson-Marsteller China]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b896427b8-799c-41cf-9cce-93c1c60c3267%7d Wed, 07 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b896427b8-799c-41cf-9cce-93c1c60c3267%7d <![CDATA[24/7 Real Media to acquire digital video advertising services company Panache]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b1680f28f-9d9a-4c7b-9d8e-3b45a2da824e%7d Tue, 06 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b1680f28f-9d9a-4c7b-9d8e-3b45a2da824e%7d <![CDATA[Olga Fleming joins Cohn & Wolfe as EVP, Managing Director, NY Healthcare]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb364c83e-5942-42b9-a32b-9ada268ef56d%7d Tue, 06 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb364c83e-5942-42b9-a32b-9ada268ef56d%7d <![CDATA[Young & Rubicam Uruguay awarded as Agency of the Year ]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bf19928ec-1b2c-42b9-881b-b72a3392cea6%7d Tue, 06 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bf19928ec-1b2c-42b9-881b-b72a3392cea6%7d <![CDATA[10 trends that will shape our world in 2012]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b9abcb091-8259-4db5-9900-1dd9c747f065%7d Mon, 05 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b9abcb091-8259-4db5-9900-1dd9c747f065%7d <![CDATA[GroupM forecasts 2012 global ad spending to increase 6.4%]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b23ebd8df-51a5-4a1d-b139-576d711e77ac%7d Mon, 05 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b23ebd8df-51a5-4a1d-b139-576d711e77ac%7d <![CDATA[MEC Bravo launches Precision]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb830d9d5-a1cb-4e8b-a077-c8c4c4b877fe%7d Mon, 05 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb830d9d5-a1cb-4e8b-a077-c8c4c4b877fe%7d <![CDATA[Moby, Gotye, Boy & Bear and Australia's music elite join forces for Vinnies]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b972eef2e-7245-4e16-94ea-44a098fffd0b%7d Mon, 05 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b972eef2e-7245-4e16-94ea-44a098fffd0b%7d <![CDATA[Revlon consolidates media AOR at MediaCom]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc92f3ea5-643f-45e9-879f-46ed49136809%7d Mon, 05 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc92f3ea5-643f-45e9-879f-46ed49136809%7d <![CDATA[MediaCom acquires Brilliant Media]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b309d7b61-1664-4054-8241-84c419e3440b%7d Fri, 02 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b309d7b61-1664-4054-8241-84c419e3440b%7d <![CDATA[Bindu Sethi joins JWT India as Chief Strategy Officer]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b12126cd4-849d-4f23-a561-7061101037de%7d Thu, 01 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b12126cd4-849d-4f23-a561-7061101037de%7d <![CDATA[Hill & Knowlton re-brands to Hill+Knowlton Strategies]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b56d7cf10-1b58-400d-8654-4b8ac2c9857c%7d Thu, 01 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b56d7cf10-1b58-400d-8654-4b8ac2c9857c%7d <![CDATA[John Giesser and Ellen Moran join Dewey Square Group]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bfd267913-6a71-4237-b0db-deee1ecb72c2%7d Thu, 01 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bfd267913-6a71-4237-b0db-deee1ecb72c2%7d <![CDATA[NESCAFE goes boldly digital in “Live Out Your Boldness” campaign]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b95cb3ac6-8cb6-40d1-9851-7a5bbdc3a31c%7d Thu, 01 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b95cb3ac6-8cb6-40d1-9851-7a5bbdc3a31c%7d <![CDATA[RKCR/Y&R appoints award-winning Toby Talbot as Executive Creative Director]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bd81f23b9-a824-412b-8d40-01942baba1d6%7d Thu, 01 Dec 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bd81f23b9-a824-412b-8d40-01942baba1d6%7d <![CDATA[Cohn & Wolfe to acquire majority stake in impactasia, an independent PR agency]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b7492bd73-35a7-490e-a2ca-e210424da9b9%7d Wed, 30 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b7492bd73-35a7-490e-a2ca-e210424da9b9%7d <![CDATA[Cohn & Wolfe triples size in Greater China with acquisition of impactasia]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b21ce9356-7874-40de-bf60-eeaf363b45c4%7d Wed, 30 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b21ce9356-7874-40de-bf60-eeaf363b45c4%7d <![CDATA[OgilvyEntertainment's Doug Scott named US Chair of CTVMA]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc1f19a37-84fe-4f06-848d-44efbb89680b%7d Wed, 30 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bc1f19a37-84fe-4f06-848d-44efbb89680b%7d <![CDATA[Future of technology is a path of paradoxes, says The Futures Company]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b75ce9e1c-a86d-4f17-93ec-d17dde1d38d7%7d Tue, 29 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b75ce9e1c-a86d-4f17-93ec-d17dde1d38d7%7d <![CDATA[WPP acquires The Glover Park Group in the US]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b995e15d6-5cab-4608-b596-d70e6d7faadf%7d Tue, 29 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b995e15d6-5cab-4608-b596-d70e6d7faadf%7d <![CDATA[WPP agrees to acquire The Glover Park Group in the US]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb90c2945-3292-4c03-9911-5aea27e41fc1%7d Tue, 29 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bb90c2945-3292-4c03-9911-5aea27e41fc1%7d <![CDATA[WPP invests in mobile device based consumer insight company Lumi Technologies]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b9825f062-acfb-4466-9e1e-1aaf9be3d5be%7d Tue, 29 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b9825f062-acfb-4466-9e1e-1aaf9be3d5be%7d <![CDATA[WPP invests in mobile device based consumer insight company, Lumi Technologies ]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b35060db7-6e08-4014-9e63-fa0fcb80bfcf%7d Tue, 29 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b35060db7-6e08-4014-9e63-fa0fcb80bfcf%7d <![CDATA[Tourism Victoria goes "Sight-showing" with Ogilvy]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b13352a8c-cf15-4a3f-ad2e-073d8dd05b9c%7d Fri, 25 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b13352a8c-cf15-4a3f-ad2e-073d8dd05b9c%7d <![CDATA[BlackArc Ogilvy launches new digital unit]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b3129ceb6-8810-4faa-8fe0-c49ff9d02aa8%7d Thu, 24 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b3129ceb6-8810-4faa-8fe0-c49ff9d02aa8%7d <![CDATA[VML begins operations in Brazil]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b8ddc9cb1-b4e7-475a-9ed6-ca7f499270ea%7d Thu, 24 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b8ddc9cb1-b4e7-475a-9ed6-ca7f499270ea%7d <![CDATA[Ogilvy CommonHealth Worldwide wins 22 Rx Club Awards]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b089076cd-fd81-482c-9930-b615bfb028eb%7d Wed, 23 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b089076cd-fd81-482c-9930-b615bfb028eb%7d <![CDATA[Adweek Media All-Star:Ellie Marble, New Business Development Director, Mindshare]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b28751a16-2b6b-4731-b889-3b330fd3b29a%7d Tue, 22 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b28751a16-2b6b-4731-b889-3b330fd3b29a%7d <![CDATA[MEC China decodes new consumption trends for 2012]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b54cb2d3e-a7af-4589-8a4c-15318d05c622%7d Tue, 22 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b54cb2d3e-a7af-4589-8a4c-15318d05c622%7d <![CDATA[Ogilvy CommonHealth Worldwide takes home silver CLIO Healthcare Award]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bbe50b4c8-9102-40f3-8144-8351bc165cbc%7d Tue, 22 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bbe50b4c8-9102-40f3-8144-8351bc165cbc%7d <![CDATA[The Food Group hires new creative & public relations directors]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b796d39bf-6533-4429-919f-165b84ab30db%7d Mon, 21 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b796d39bf-6533-4429-919f-165b84ab30db%7d <![CDATA[Burson-Marsteller appoints Mayang Schreiber CEO and Market Leader in Indonesia]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b25ca3c7a-959e-49de-88f6-d528e5e957f9%7d Thu, 17 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b25ca3c7a-959e-49de-88f6-d528e5e957f9%7d <![CDATA[Christian Guinot named President for MEC China]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b8ecf239a-1b18-493f-a119-b44930f2f376%7d Thu, 17 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b8ecf239a-1b18-493f-a119-b44930f2f376%7d <![CDATA[Ogilvy CommonHealth honored with a finalist nomination at the 2011 Global Awards]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b29d6111a-0f53-4e48-b8ee-6ea7991c40f7%7d Thu, 17 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b29d6111a-0f53-4e48-b8ee-6ea7991c40f7%7d <![CDATA[GCI Health adds Kim Sammons to lead national patient advocacy efforts]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b5aae307b-1022-4f6b-8cee-d7dd707bf435%7d Tue, 15 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b5aae307b-1022-4f6b-8cee-d7dd707bf435%7d <![CDATA[MediaCom Canada named Agency of the Year 2011]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b455a4435-77dc-4fa0-ae01-9d1404ccc7cf%7d Tue, 15 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b455a4435-77dc-4fa0-ae01-9d1404ccc7cf%7d <![CDATA[Carlsberg Hong Kong appoints JWT as agency of record]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7bee9e9759-32bc-44dc-8106-9243362b4e5f%7d Mon, 14 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7bee9e9759-32bc-44dc-8106-9243362b4e5f%7d <![CDATA[WPP announces pricing of Private Exchange Offer ]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b6e797ee9-280a-4742-94bd-2502f7364a53%7d Mon, 14 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b6e797ee9-280a-4742-94bd-2502f7364a53%7d <![CDATA[WPP participates in second round of financing in InGameAd in China]]> http://www.wpp.com/wpp/press/press/default.htm?guid=%7b5a858422-2230-4478-a553-ba413fb58935%7d Mon, 14 Nov 2011 00:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid=%7b5a858422-2230-4478-a553-ba413fb58935%7d