Campaign: Ecology meets economyClient Volkswagen
WPP company: G2 Germany
BlueMotion Technologies is the umbrella brand for Volkswagen’s fuel efficient products and technologies. In 2010 G2 Germany was asked to raise consumer awareness of BlueMotion and communicate Volkswagen’s commitment to sustainability to a wider audience.
G2 created an online campaign platform to communicate the complex technologies involved in BlueMotion and the money consumers can save through better fuel efficiency. The site, which has been rolled out to more than 20 markets, also enables drivers to share experiences and to learn fuel-saving tips.