Sustainability in marketing campaigns

Campaign: Don’t Consume the Nature

Arcelik is a leading household appliances brand in Turkey, with products ranging from dishwashers to televisions and air conditioners. In 2010, with the help of Y&R Istanbul, Arcelik launched a series of advertising campaigns to demonstrate the environmental credentials of its products.

For example, Arcelik produces a range of ‘eco’ LCD televisions which consume 45% less energy than standard LCD TVs, and consume no energy when left on standby. Another 40" LED TV uses green production technology that is mercury-free.

Arcelik’s new washing machine, ‘Economist’, consumes 50% less energy than a standard A energy class washing machine. It is also one of the quickest in the world, with an option to wash 2kg of laundry in just 14 minutes.