Campaign: Don’t Consume the Nature

Client: Arcelik
WPP company: Y&R Istanbul

Arcelik is a leading household appliances brand in Turkey, with products ranging from dishwashers to televisions and air conditioners. In 2010, with the help of Y&R Istanbul, Arcelik launched a series of advertising campaigns to demonstrate the environmental credentials of its products.

For example, Arcelik produces a range of ‘eco’ LCD televisions which consume 45% less energy than standard LCD TVs, and consume no energy when left on standby. Another 40" LED TV uses green production technology that is mercury-free.

Arcelik’s new washing machine, ‘Economist’, consumes 50% less energy than a standard A energy class washing machine. It is also one of the quickest in the world, with an option to wash 2kg of laundry in just 14 minutes.

Don’t Consume the Nature
Don’t Consume the Nature Don’t Consume the Nature Don’t Consume the Nature