Many of our companies develop social marketing campaigns for government and non-governmental organisation (NGO) clients. These campaigns often tackle issues related to public health, safety or the environment, and are designed to raise awareness or encourage people to change their behaviour.

Several of our companies operate specialist social marketing units, including Ogilvy Outreach, Ogilvy PR’s social marketing practice, JWT Ethos, Thompson Social and TNS Political and Social.

Some examples of social marketing campaigns by WPP companies in 2010 are summarised here.

More examples at