Marketing has the power to change attitudes and to influence behaviour. Used appropriately, and alongside changes in technology and regulation, we believe it can play an important role in helping consumers to adopt more sustainable lifestyles.
Our goal is for WPP to be a centre of excellence for sustainability communication, giving our clients the best advice and enhancing consumers’ understanding of social and environmental issues. We will not underwrite ‘greenwashing’ and recognise the challenges in distilling complex sustainability issues into simple marketing messages. Read more about our commitment to meeting high ethical standards in our work.
This section covers three areas of our work:
- Sustainability in marketing
- Social marketing
- Cause-related marketing.