We help clients to support charities while raising their brand profile through cause-related marketing campaigns. Often these involve a company making a donation to charity for every product purchased.
Executed sensitively, these campaigns can successfully raise awareness and funds for charity, while increasing sales and customer loyalty. Consumers are able to buy something they want and benefit a good cause. We help our clients create brand-charity partnerships that are meaningful and appropriate.
Some examples of cause related marketing campaigns by WPP companies in 2010 are summarised in the following pages.
More examples at www.wpp.com/wpp/cr/the-impact-of-our-work/case-study-database.htm.