In 2010, the total value of our social investment was £14.3 million compared with £14.9 million in 2009. This is equivalent to 1.7% of reported profit before tax and includes direct cash donations to charities of £5.0 million and £9.3 million worth of pro bono work. These figures are based on fees the organisations would have paid for our work.

£14.3m

Total value of social investment

(2009: £14.9m)

Graph of Pro-bono work

In addition, WPP media agencies negotiated free media space worth £20.2 million on behalf of pro bono clients.

£20.2m

Free media space negotiated on behalf of pro bono clients

(2009: £27.3m)

Graph of Social investment
* Excludes free media space donations.