In 2010, the total value of our social investment was £14.3 million compared with £14.9 million in 2009. This is equivalent to 1.7% of reported profit before tax and includes direct cash donations to charities of £5.0 million and £9.3 million worth of pro bono work. These figures are based on fees the organisations would have paid for our work.
Total value of social investment
In addition, WPP media agencies negotiated free media space worth £20.2 million on behalf of pro bono clients.
Free media space negotiated on behalf of pro bono clients
- * Excludes free media space donations.