Campaign: Brighter FuturesClient: UNICEF
WPP company: Kantar
In October 2010, Kantar launched Brighter Futures, a partnership with UNICEF to help give underprivileged children a better life and allow them to fulfil their true potential. The partnership has committed to raise $1 million by 2014 to support projects in Bangladesh, Bolivia and Malawi. Most money will be raised through employee fundraising.
To launch the program, in celebration of Universal Children’s Day, Kantar employees worldwide sold ‘Brighter Futures’ wristbands in their offices. This will be followed by a series of events throughout 2011. Following the success of a fundraising initiative in 2010, when a team of Kantar employees trekked up Mount Kilimanjaro in a tough five-day climb that raised more than $85,000, Kantar have just finalised a 40-strong team of individuals who will cycle from the Andes to the Amazon in November 2011 and raise funds for the partnership.
All these initiatives are supported across Kantar by an online quarterly employee publication called Bright available on the Kantar intranet. There are also hundreds of charity champions working across the Kantar network to gain support for the program.
Kantar has been working with UNICEF since 2008, building on a previous long-standing partnership between TNS and the UN agency. Since then, Kantar corporate and employee fundraising events have raised more than $450,000 for the Malawi’s Children’s Corners project, where children who have lost their parents to AIDS can receive basic medical help, practical advice and access to a dedicated support worker.