Campaign: United Nations’ Decade of Action for Road Safety campaignClient: FIA Foundation
WPP company: The Partners London
Nearly 1.3 million people are killed in road traffic accidents every year, with 90% of deaths in developing countries. Road traffic injuries are the number one cause of death for young people worldwide.
The UN’s Decade of Action for Road Safety 2011-2020 will attempt to raise awareness of this issue and encourage new ways of tackling it. In 2010, The Partners worked pro bono with the Road Safety Fund to unveil a new global symbol for road safety to support this work.
The launch of the initiative is being marked with events around the world, from Sydney to Rio. In the US, the ‘road safety Tag’ was launched by Former President Bill Clinton and New York Mayor Michael Bloomberg at a special road safety ceremony during the Clinton Global Initiative. In the UK, Prime Minister David Cameron launched the program at Downing Street alongside F1 champions Lewis Hamilton and Jenson Button.