Campaign: Together We’re StrongerClient: Pink Ribbon magazine
WPP company: Grey Amsterdam
Pink Ribbon magazine donates its profits to the Pink Ribbon Foundation, a global trust that funds charities that work to lower the number of patients with breast cancer, encourage early diagnosis and improve patient care. The magazine was launched in 2009 with the help of Grey Amsterdam, and raised over €900,000 in its first year. In 2010 the magazine enlisted the help of Grey Amsterdam to raise over €1,000,000 through an inspiring advertising campaign.
This featured the experiences of real women, and encouraged others to come together in the battle against breast cancer. The ‘Together We’re Stronger’ campaign, worth $313,342 of agency time, has helped the magazine raise €536,525 to date.