Campaign: Aquatic animals and oceans initiativeClient: Surfrider Foundation Europe
WPP company: Y&R Paris
Research for the UN shows that every kilometre of ocean contains over 120,000 pieces of floating plastic, which kills millions of birds and aquatic creatures each year.
Y&R Paris has a long-standing pro bono partnership with Surfrider Foundation Europe, which works to tackle this issue. In 2010, Y&R Paris created a campaign for the Surfrider Foundation, in celebration of the ‘International Year of Biodiversity’ which encouraged people to sign a petition asking for increased regulation of plastic pollution. More than 48,500 signatures were collected.
Y&R also created a campaign to promote the Surfrider Foundation Ocean Initiative, an annual event in which thousands of volunteers help clean Europe’s beaches. Over 40,000 people volunteered (double the number in 2009) to clean up almost 4,900 square metres of waste. The campaign won numerous awards, including a Cannes Bronze Lion, a Cannes Silver Lion, a Eurobest Silver Award and a Eurobest Bronze Award.
Collectively the two campaigns were worth about €24,000 of agency time.