Campaign: iFOLD

WPP company: OgilvyEarth, India

iFOLD is a new initiative at Ogilvy and OgilvyEarth, India, that encourages everyone to save paper by using smaller envelopes.

The campaign reminds employees to ask themselves “can it be folded once more?” One extra fold means you can use a smaller envelope and create less paper waste.

Various Ogilvy India clients have already signed up, including Vodafone, KFC and Coca-Cola.

To start using the iFOLD envelope in your office, visit www.ifold.in and download the template.

View the video below

iFOLD