Our target is to reduce carbon emissions per person to 1.2 tonnes by 2020, a 63% reduction from our 2006 baseline. We have set interim targets for 2012 and 2015 to help us track progress.
tonnes of CO2 target per person by 2020
Our previous target was based on the Group’s absolute carbon footprint. We challenged ourselves to reduce this by 20% by 2010 and 40% by 2020, matching advice from the Intergovernmental Panel on Climate Change (IPCC) on the required scale of global emissions reductions. By the end of 2010, we achieved a 7% reduction over our 2006 baseline, (adjusted for acquisitions), missing our 20% target.
This is due to a number of factors including higher than expected organic growth in our businesses and difficulties in accurately adjusting our baseline to reflect the full impact of frequent acquisitions around the Group.
We believe a carbon intensity target is more appropriate for WPP, as Group headcount is closely linked to levels of business activity. Using an intensity measure also allows us to reflect the impact of acquisitions and disposals without needing to adjust our baseline.