Climate change is the priority environmental issue for WPP. Our strategy is to reduce our carbon emissions by:
- Improving the energy efficiency of our buildings and IT.
- Reducing non-essential flights.
- Purchasing renewable electricity where available.
- Offsetting a portion of our unavoidable CO2 emissions.
To implement our strategy, we have established Energy Action Teams in North America, Europe, Asia Pacific and Latin America. These include members of our IT, real estate and procurement functions. They identify energy and carbon reduction measures and provide technical guidance to our agencies. They are supported by a network of Climate Champions, who help to implement these measures and raise awareness of our climate change program in our companies.
We encourage our operating companies to take ownership of energy and carbon management. We produce an individual carbon footprint for every company annually, which is distributed to the operating company CEO to raise awareness and help them to monitor progress.
We report our greenhouse gas emissions to the Carbon Disclosure Project (CDP), a collaboration of institutional investors, and participate in the CDP’s Supply Chain Program. We are helping with the development of the Prince of Wales’ Accounting for Sustainability Programme. In the UK, WPP met its current obligations under the CRC Energy Efficiency Scheme (formerly known as the Carbon Reduction Commitment) and achieved the Carbon Trust Standard.
In 2010, WPP was ranked 22 out of 350 in the FTSE CDP Carbon Strategy Index Series, an index rating all FTSE 350 companies according to their carbon risk exposure and carbon management performance.