Feedback from our clients, investors, employees and other stakeholders helps us to improve how we manage social and environmental issues and to identify emerging risks and opportunities.
Our approach to stakeholder engagement in 2010 included responding to the growing number of requests for information on CR at WPP from clients and potential clients.
We assist investors to understand the issues material to our business and provide information on performance whenever this is available.
In 2010 we responded to engagement by the following investment organisations:
- BNP Paribas
- Carbon Disclosure Project
- Dow Jones Sustainability Index
- Ethical Investment Research Service (EIRIS)
- Goldman Sachs
We engage with our people through regular meetings and our employee surveys (conducted at operating company level). We aim to raise awareness of CR among our employees and to involve them in our programs. We improved the WPP CR website and Group intranet site this year to make it easier for visitors to find information on our CR activities.
We distribute our Corporate Responsibility Report to 2,000 senior managers and send copies to WPP CR representatives, communications departments, key account executives and new business directors. Articles on CR are included in The WIRE (WPP’s global newspaper and eBook) and our magazine for procurement professionals. In 2010 this included articles on environmental management, sustainable workspaces, pro bono campaigns, sustainability in marketing and charity support.
We are members of Business in the Community, the Employers Forum on Disability, the Institute of Business Ethics and the Media Trust.