These are campaigns with social or environmental objectives, usually undertaken for government or non-governmental organisation (NGO) clients. Campaigns often tackle issues related to public health, safety or the environment. They are designed to raise awareness or encourage people to change their behaviour.
Many of our operating companies are involved in social marketing and several companies specialise in social marketing, including Ogilvy Outreach, Ogilvy PR’s social marketing practice, JWT Ethos, Thompson Social and TNS Political and Social.
Examples of social marketing campaigns by WPP companies in 2009 are summarised here.