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Pro bono work also benefits us – by showcasing our agencies’ creative skills and ability to create compelling communications on a wide range of social and environmental issues. Our people gain a breadth of experience and the chance to contribute to their communities.

We also support charities through cash donations and employee volunteering.

Examples of recent visual pro bono work by our agencies are included in the pro bono showcase.

Performance

We are pleased to have maintained the value of our social investment despite difficult economic conditions.

In 2009, the total value of our social investment was £14.9 million, compared with £14.6 million in 2008 and £16.3 million in 2007. This is equivalent to 1.8% of reported profit before tax and includes direct cash donations to charities of £4.1 million and £10.8 million worth of pro bono work. These figures are based on fees the organisations would have paid for our work.

In addition, WPP media agencies negotiated £27.3 million of free media space on behalf of pro bono clients.

Social investment 2005-2009
Total social investment

WPP: Parent company activities

WPP, the parent company, supports a range of charities and non-profit organisations, with a particular focus on education, the arts and young people. These include:

  • Gambian Education Development Trust
  • INSEAD Trust for European Management Education
  • NABS (a charity which offers financial, practical and emotional support to those in the advertising industry)
  • The London Business School
  • The National Portrait Gallery
  • The Paley Center for Media
  • The Roundhouse Trust
  • University of Oxford

     

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