Campaign: San Patrignano Rehab Centre Fund Raising Campaign
Client: San Patrignano
WPP company: Sudler & Hennessey Milan
San Patrignano is one of Europe’s largest rehabilitation centres which has helped 20,000 young people overcome drug addiction and rebuild their lives since 1978. As well as treating addiction, the centre provides professional training to give residents the skills they need to reintegrate into society.
San Patrignano is funded by donations and through the sale of products created by residents, including handmade furniture, wine, olive oil and cheese. WPP agency Sudler & Hennessey Milan has worked with San Patrignano for almost 10 years, donating over €100,000 of pro bono work, including:
- A print campaign to raise money for the centre’s rehabilitation programs.
- Branding and packaging for the products made by residents, as well as brochures and catalogues to boost sales.
- Training courses in graphic design offered to residents as part of the rehabilitation programs.
In 2009, S&H Milan designed a CD cover for the San Patrignano community gospel choir.