Campaign: Beat the Odds Casino Night
WPP company: RTCRM Washington DC
Pediatric AIDS/HIV Care (PAHC) supports children affected by HIV/AIDS through education, therapy and youth programs. In 2009, RTCRM supported the organisation’s Beat the Odds Casino Night fundraiser with a promotion to encourage attendance and charity involvement.
RTCRM developed a special website allowing participants to register for the event and make donations. It used flyers, targeted emails, Facebook, and even hired a comedy team to generate awareness by staging a fake poker match in the middle of a busy location in Washington DC.
RTCRM donated approximately $10,000 in resources to support the event which raised thousands of dollars for the charity. Equally important, armed with a more robust list of potential donors that resulted from the outreach, PAHC now has the opportunity to keep the conversation going with additional initiatives.