Campaign: You can’t afford to be slow in an emergency
WPP company: Ogilvy Paris
In France, there is high awareness of climate change but many people feel powerless to do anything about the problem or have shut off from the issue due to negative campaigning.
Leading environmental charity WWF asked Ogilvy Paris to develop a pro bono campaign to overcome climate change fatigue and inspire governments, businesses and individuals to take action.
The agency developed a series of posters depicting emergency service personnel, such as paramedics and firemen, taking their time to respond to an urgent situation. The campaign was called ‘you can’t afford to be slow in an emergency’ and aimed to remind people, in a humorous and light-hearted way, that we need to act now if we want to protect our planet from climate change.
The pro bono campaign was worth $70,000 of agency time.