As an office-based company, WPP is not a major water user. However, we recognise the importance of water conservation, particularly in water-stressed areas. We have endorsed the UN CEO Water Mandate, an initiative designed to assist companies in the development, implementation and disclosure of water sustainability policies and practices.
Our water strategy
In 2009 we launched a water conservation strategy that targets our largest locations in water-stressed regions. This will ensure that our investment in water management produces the most environmental benefit. At these locations we will:
- Measure and report water consumption in 2009/10.
- Establish a program for water conservation in 2010/11.
We identified target sites by mapping our top 100 strategic locations against the water-stressed regions in the world. Through this process we selected 11 offices:
- IMRB, Mumbai, India
- Team Y&R, Dubai, UAE
- JWT, Mexico City, Mexico
- JWT Gurgaon, Delhi, India
- KnowledgeBase Marketing, Richardson, US
- Mindshare, Mexico City, Mexico
- Ogilvy, Bangalore, India
- Ogilvy, Beijing, China
- Ogilvy, Gurgaon, India
- Ogilvy, Mumbai, India
- Y&R, Mexico City, Mexico.