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WPP’s personal and network IT equipment accounts for a large proportion of our energy use. We aim to cut the energy used by our computers by up to 30%. We have introduced requirements to improve the energy efficiency of our IT equipment:

  • All new computers must comply with our power consumption standards for desktops, laptops and servers.
  • Only approved devices can be purchased.
  • Power management features must be enabled on all IT equipment.

Through our server virtualisation program and the use of new energy-efficient blade-based server technology we aim to achieve up to 40% reduction in power consumption for key IT applications. We successfully piloted this approach in 2009 with the Group financial reporting IT systems and are adopting the approach as standard for future server installations and upgrades.

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