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After reducing our CO2 emissions as much as possible, we have offset the majority of the rest. This means paying someone else to reduce their carbon emissions by an amount equal to our own footprint – saving one tonne of CO2 elsewhere in the world for every tonne that WPP creates. We purchased 585,000 tonnes of CO2 offset to be used between 2007 and 2009. Over the three years we emitted 743,939 tonnes of CO2.

From 2010, we will offset only the equivalent of our emission from flights, concentrating our investment in making energy-efficiency savings in buildings and IT. Our operating companies will continue to meet the cost of offset.

All carbon offset projects supported by WPP are renewable energy projects (e.g. wind, hydro and solar). We do not support forestry offset. Through the CarbonNeutral Company, an offset provider, we currently fund six projects, including wind farms and hydroelectric projects in China, wind power generation in India and hydro generation in Guatemala. All of the projects are certified to the Voluntary Carbon Standard, a global standard for voluntary offset projects.

CASE STUDY:
Damao Wind Power Project in China

One of the offset projects we supported in 2009 is the Damao Wind Power Project in China, which is helping to meet the country’s growing energy demand and reduce reliance on fossil fuels. The project consists of 40 new wind turbines with a total capacity of 50 MW. The project met the Gold Standard after it demonstrated extensive community support and high standards of environmental protection. Around 20 local people have been employed long-term at the project.

new wind turbines for the Damao Wind Power Project in China

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