Y&R Toronto: Right to Play

Campaign: Making sport a part of every child’s life

Campaign: Making sport a part of every child’s life

Client: Right to Play
WPP company: Y&R, Toronto

Right To Play is an athlete-driven humanitarian organisation that uses sport and play to promote opportunities for development, health and peace amongst the world’s most disadvantaged children. Sport and play teach important values and life skills including leadership, self-confidence, teamwork, conflict resolution, discipline, respect and fair play.

Y&R has helped Right to Play target both corporations and consumers, to build awareness and increase donations. During a five-year partnership the agency has worked on a variety of projects including reports, TV and print advertising. In 2008, Y&R Toronto donated approximately CDN$90,000 worth of pro bono time to Right To Play projects.

Y&R is currently working with Right To Play on a global games event to raise awareness on the rights of refugees.