Ogilvy UK: WWF
Campaign: Save the Mediterranean bluefin tuna
WPP company: Ogilvy, UK
Stocks of bluefin tuna fish in the Mediterranean are becoming dangerously low, despite calls for action by environmental groups and many scientists. WWF, the conservation group, is advocating a suspension of the fishery, and a global boycott.
Ogilvy created a pro bono a campaign worth £75,000 to draw attention to the crisis and put pressure on regulators to close the fishery.