Bates 141 Taiwan: Government of Taiwan

Campaign: Harmful effects of smoking

Client: Government of Taiwan
WPP company: Bates 141, Taiwan

Not many people know that smoking can increase the risk of osteoporosis, a condition that reduces bone density. Sufferers’ bones become fragile and prone to break with every minor bump or fall.

Bates 141 created a pro bono campaign for the Taiwanese government to raise awareness of this side-effect and help smokers understand that smoking weakens their bones and is harmful to their health.