Our standards

We expect our companies to apply high standards in all their work. Our Code of Conduct and CR Policy set out our approach and provide guidance to employees on the standards we expect. Key extracts include:

open quoteWe will not knowingly create work which contains statements, suggestions or images offensive to general public decency and will give appropriate consideration to the impact of our work on minority segments of the population, whether that minority be by race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age or disability. close quote

open quoteWe will comply with all applicable local laws and regulations, and any other laws with an international reach, such as the US Foreign Corrupt Practices Act, where relevant.close quote

open quoteWPP companies will comply with applicable regulations and self-regulatory codes of practice in the countries in which they operate.close quote

open quoteWPP companies will not undertake work designed to mislead in any respect, including social, environmental and human rights issues.close quote

Not all the products we promote are considered beneficial, tobacco being one example. Whilst we recognise that some stakeholders are concerned about tobacco advertising, we believe that tobacco companies should be free to advertise their products provided it is legal to do so and the advertising complies with the law and industry codes of practice.