Social marketing – case studies

Campaign: Hand washing

Client: The World Bank and Vietnam Ministry of Health
WPP company: Grey, Vietnam

Hand-washing with soap plays an important role in preventing diarrhoea and water-borne disease, leading causes of ill-health and death for children in developing countries. However, many people in Vietnam believe that washing with water alone is sufficient.

Grey Vietnam developed a campaign to promote hand-washing with soap for the World Bank and Vietnam Ministry of Health.

An innovative combination of tactics were used including television, outdoor posters, direct communication, a mass-media press release and a launch event at the Children’s Palace in Hanoi.

More than 30,000 people were reached directly through these events.