MediaCom Hong Kong: Timberland
WPP company: MediaCom, Hong Kong
Timberland is committed to environmental stewardship. This includes incorporating more recycled and renewable materials into its products, reducing its use of chemicals and cutting waste.
Timberland’s Earthkeepers footwear and apparel are made with the environment in mind. They use materials like recycled PET, organic cotton and leathers that come from a tannery that received a silver rating for its reduced energy use, reduced waste and quality water treatment.
MediaCom Hong Kong helped Timberland increase public awareness of its Earthkeepers range, using the strapline “go green with your latest style”. The ads show that Earthkeepers provide durability, comfort and a reduced environmental footprint. Earthkeepers were one of the best-selling shoes in Hong Kong in 2008.