Reducing travel through videoconferencing
We encourage our people to meet via videoconferencing, avoiding the environmental impact of travelling to meetings. We have successfully trialled videoconferencing in London and New York, and we are now investing $1.5 million to set up facilities in key cities around the world. By the end of 2008, we had set up four high-definition videoconferencing units in London and New York. By the end of 2009, we will have deployed 50 units.
In 2009, we will launch a videoconferencing search and booking system on the WPP intranet. This will include a carbon calculator to show the amount of CO2 avoided by using videoconferencing rather than flying to a meeting.