Facts and figures
In 2007, the total value of our social investment was £16.3 million compared with £24.9 million in 2006.
This is equivalent to 0.3% of revenue (2% profit before tax), short of our annual guideline of up to 0.4%. This includes direct cash donations to charities of £3.5 million and £12.8 million worth of pro bono work. This is calculated based on fees the organisations would have paid for our work.
The value of pro bono in 2007 excludes £1.5 million of donated media space that WPP media agencies negotiated on behalf of pro bono clients. In 2006, donated media was included in the total reported.