Campaign: Visual identity for New York museum
Client: The Museum for African Art
WPP company: Ogilvy, New York
The Museum for African Art produces exhibitions and catalogues exploring Africa’s rich artistic tradition and cultural heritage. The Museum’s exhibitions have travelled to over 100 national and international museums since 1984.
Ogilvy provided pro bono work worth around $145,000 to develop a new visual identity to celebrate the construction of the museum’s first permanent location. The new building on New York’s ‘Museum Mile’ will include exhibition and event spaces, a theatre, an education centre, classrooms, a restaurant, a library and a gift shop. The museum is scheduled to open in 2010.
The visual identity is based on the structure of the building and is inspired by African art. The new logo will be etched onto the building and will appear on museum signs, merchandise and stationery.