Campaign: Supporting medical aid in Sudan
Client: Médecins Sans Frontières
WPP company: Grey Amsterdam
Médecins Sans Frontières (MSF) is an international medical organisation that provides emergency humanitarian aid in more than 70 countries. It has worked in southern Sudan since 1983.
Despite the 2005 peace agreement, which ended decades of civil war in Sudan, there is still a huge unmet need for medical treatment. Outbreaks of disease and violence are common and many people still do not have access to basic healthcare.
In 2007, Grey Amsterdam provided pro bono advertising support worth approximately €20,000 to raise awareness and support for MSF’s valuable work in Sudan. Grey also negotiated free media coverage.
The agency created powerful ads which used an image of a machine gun made of medical equipment to tell people that MSF ‘will continue to fight’ for health in Sudan.