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Campaign: Climate change awareness

Climate change awareness

Client: Legambiente
WPP company: Grey, Italy

While most scientists agree that urgent steps are needed to avert dangerous climate change, governments and the public have been slow to act.

Grey Italy developed a billboard and print ad campaign for Italian environmental NGO Legambiente to raise awareness about the severity of climate change. This urged people to stop burying the issue and to wake up and see the bigger picture.