Campaign: Fundraising for historic monuments
Client: German Foundation for the Preservation of Historic Monuments
WPP company: Ogilvy & Mather Frankfurt
The German Foundation for the Preservation of Historic Monuments has helped to protect and restore over 3,000 historical monuments across Germany.
O&M Frankfurt developed a pro bono publicity campaign to help generate donations. The campaign, aired in local magazines throughout Germany from August 2007, used striking images to communicate the important work of the Foundation in protecting Germany’s cultural heritage.
Since the campaign the Foundation has had one of its most successful years ever in terms of new members and donations received.