Campaign: Encouraging recycling in India
Client: Concern India
WPP company: Ogilvy & Mather, Bangalore
Rapid economic development and surging population growth is creating a waste problem in India. Waste production in the sub-continent is predicted to rise from less than 40,000 metric tonnes per year to over 125,000 by 2030. Recycling will be vital if India is to protect its natural environment.
The Concern campaign highlighted the importance of recycling through stickers and posters placed in schools, offices and apartments and through radio advertisements.
The work for Concern India was done on a pro bono basis by Ogilvy & Mather Bangalore.