Campaign: Fundraising for Barnardos
Client: Barnardos Australia
WPP company: OgilvyOne and Ogilvy Interactive, Australia
Barnardos works to prevent child abuse and support children and young people who are victims of neglect. The charity operates family centres, out-of-home care programs and support for teenagers.
In 2007, Ogilvy provided pro bono marketing support to raise funds for the charity. The campaign featured images of successful Australian celebrities having fun and asking “doesn’t every child deserve a childhood?” It included press advertisements, TV commercials and postcards distributed during Australian Fashion Week.
The campaign has helped to increase donations to fund Barnardos’ valuable work.