Skip to main content

Performance in 2007

We expect all advertising and marketing produced by WPP companies to comply with the law and applicable marketing regulations. However, a very small number of campaigns do give rise to complaint.

The table below shows the infringements identified in public reports by regulatory authorities in Brazil, India, New Zealand, the Philippines, South Africa and the UK. In future, we aim to obtain this information directly from WPP businesses through our financial reporting system.

Complaints upheld by global advertising regulatory organisations 2007

WPP
company
Country Regulatory organisations Type Ruling
Cohn & Wolfe UK ASA Print Toothpaste advert breached rules forbidding endorsement of products by healthcare professionals
Grey India The Advertising Standards Council of India Broadcast Advert was judged to include a motorbike rider driving dangerously without justifiable reason
JWT India The Advertising Standards Council of India n/a Advert included a dangerous act which could be copied by inexperienced motorcycle riders
JWT India The Advertising Standards Council of India n/a Advert showed a dangerous act which could be copied by young people
JWT South Africa ASA Print Advert showed vehicle parked on the pavement which could promote bad driving
JWT UK ASA Broadcast and print A mascara advert was judged to be misleading as it featured a model wearing false eyelashes
JWT UK ASA Broadcast Advert implied that a product contains extra protein and fibre when it actually contained less than the original product
JWT UK ASA Broadcast TV adverts judged to include offensive and stereotypical portrayals of Caribbean people
Ogilvy & Mather Brazil CONAR
Ethics Council
Chamber
Broadcast Advert implied intolerance towards another race which could be viewed as offensive
Ogilvy & Mather India The Advertising Standards Council of India Broadcast Advert was judged to be inappropriate for viewing by children
Ogilvy & Mather Philippines ADBOARD Point of sale materials Banned slogan used on point of sale materials
Ogilvy & Mather Philippines ADBOARD Billboard Billboard showed partial frontal nudity
Ogilvy & Mather UK ASA Broadcast Advert misleadingly implied that a product was linked to a particular film, which could make it more attractive to some viewers
Rainey Kelly Campbell Roalfe/Y&R UK ASA Broadcast/
print
Advert implied that the product was cheaper than a direct competitor when this was not the case
Sudler & Hennessey New Zealand The New Zealand Advertising Standards Authority Print A medical claim that a product gives total control of asthma was judged to be misleading
Y&R New Zealand Advertising Standards Complaints Board (NZ) Broadcast A food advert was judged to breach the Advertising Standards Complaints Board’s Code of Ethics

ASA = Advertising Standards Authority