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Extracts from WPP’s Code of Business Conduct and CR Policy

‘We will not knowingly create work which contains statements, suggestions or images offensive to general public decency and will give appropriate consideration to the impact of our work on minority segments of the population, whether that minority be by race, religion, national origin, colour, sex, sexual orientation, age or disability

‘We will comply with all applicable local laws and regulations, and any other laws with an international reach, such as the US Foreign Corrupt Practices Act, where relevant

‘WPP companies will comply with applicable regulations and self-regulatory codes of practice in the countries in which they operate

‘WPP companies will not undertake work designed to mislead in any respect, including social, environmental and human rights issues

Our policies are set out in full in the CR Management section.

All advertising produced by WPP companies should present products fairly and accurately, comply with the law and marketing codes, and reflect changing public attitudes to questions of taste and decency or marketing of sensitive products.

Privacy is becoming an increasingly important issue for our digital and research companies as more consumer information is collected online and stored electronically.

Marketing that misleads or breaches customer privacy can undermine trust in our clients’ brands and the professional reputation of our operating companies.

Not all the products we promote are considered beneficial, tobacco being one example. While we recognise that some stakeholders are concerned about tobacco advertising, we believe that tobacco companies should be free to advertise their products provided it is legal to do so and the advertising complies with the law and industry codes of practice.