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Campaign: Drive to discourage prostitution


Client: Madrid City Council
WPP company: Grey, Spain

Madrid City Council is trying to eliminate prostitution from the centre of the Spanish capital.

Most prostitutes in Madrid are illegal immigrants and many have been coerced into the industry.

Grey developed a campaign for the council targeting potential sex industry clients. Posters, pamphlets and postcards with the strapline ‘Because you pay, prostitution exists’ were displayed in public buildings and the Madrid subway system to get the message across.