Campaign: HIV/AIDS fundraising
Client: ACON Aids Council
WPP company: Fibre Ogilvy, Australia
Acon promotes the health and wellbeing of the gay, lesbian, bisexual and transgender community.
It provides HIV/AIDS-related services including counselling, housing and transport which are funded through donations. ACON volunteers run anti-violence and drug education initiatives and provide assistance to victims of homophobic violence.
Fibre Ogilvy created a fundraising and awareness campaign to support the ‘angels’ who volunteer at ACON. Though the campaign is still in its initial stages, there has already been a 30% increase in long-term monthly donations.